What is Product Marketing?

Product Marketing is the overall process of conveying a good or service to customers. Product Marketing includes defining the scope of the product line, identifying potential markets for a product, determining optimal pricing for the market, encouraging potential customers to purchase the product, and finding the best distribution methods for delivering the product to customers or to sales locations.

A Product Market is something that is referred to when pitching a new product to the general public. The audience you are trying to make your product appeal to is your consumer market. Product marketing deals with the first of the "7P"'s of marketing, which are Product, Pricing, Place, Promotion, Physical Environment, Process & People. 

Product marketing, as opposed to product management, deals with more outbound marketing tasks (in the older sense of the phrase). For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others by determing what means, message, and technology to use.