What is a Mobile Advertising Platform?

A mobile advertising platform is a third-party network that allows advertisers to publish text, graphic or animated advertisements on mobile websites and applications. It works like a typical Internet advertising platform, where advertisers promote and advertise products through related mobile sites and applications.

The selection of an appropriate Mobile Advertising Platform is critical for a successful Marketing Campaign. With the use of a Mobile Advertising Platform, a business should be able to identify the target audience and analyze them, analyze the objective of their marketing strategies, and select a tracking tool to monitor efficiency.  

A Mobile Advertising Platform can also track all actions and activities and manage advertiser-publisher billing. Along with a Mobile Advertising Platform, an IVR solution and the use of cloud technology can be incorporated.