Privacy Statement Effective as of January 26, 2008
CallFire Inc. (DBA "CallFire" or the "Company") is committed to protecting the privacy of your information. This Privacy Statement describes CallFire's information practices1. Web Sites Covered
This Privacy Statement covers the information practices of Web sites that link to this Privacy Statement: http://www.CallFire.com
CallFire's Web sites may contain links to other Web sites. CallFire is not responsible for the information practices or the content of such other Web sites. The Company encourages you to review the privacy statements of other Web sites to understand their information practices.
2. Personal Information Collected
CallFire offers a variety of services that are collectively referred to as the "Service." CallFire collects information from individuals who visit the Company's Web sites ("Visitors") and individuals who register to use the Service ("Customers").
When expressing an interest in obtaining additional information about the Service or registering to use the Service, CallFire requires you to provide the Company with contact information, such as name, company name, address, phone number, and email address ("Required Contact Information"). When purchasing the Service, CallFire requires you to provide the Company with financial qualification and billing information, such as billing name and address, credit card number, and the number of employees within the organization that will be using the Service (" Billing Information"). CallFire may also ask you to provide additional information, such as company annual revenues, number of employees, or industry ("Optional Information"). Required Contact Information, Billing Information, and Optional Information are referred to collectively as "Data About CallFire Customers."
As you navigate the Company's Web sites, CallFire may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons ("Web Site Navigational Information"). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol ("IP") address, and the actions you take on the Company's Web sites (such as the Web pages viewed and the links clicked). For additional information about CallFire's collection of Web Site Navigational Information, please click here.
3. Use of Information Collected
The Company uses Data About CallFire Customers to perform the services requested. For example, if you fill out a "Contact Me" Web form, the Company will use the information provided to contact you about your interest in the Service.
The Company may also use Data About CallFire Customers for marketing purposes. For example, the Company may use information you provide to contact you to further discuss your interest in CallFire, the Service, and to send you information regarding the Company and its partners, such as information about promotions or events.
CallFire uses Web Site Navigational Information to operate and improve the Company's Web sites. The Company may also use Web Site Navigational Information in combination with Data About CallFire Customers to provide personalized information about the Company.
4. Web Site Navigational Information
CallFire uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company's Web sites ("Web Site Navigational Information") . This section describes the types of Web Site Navigational Information the Company may collect and how the Company may use this information.
Cookies
CallFire uses cookies to make interactions with the Company's Web sites easy and meaningful. When you visit one of the Company's Web sites, CallFire's servers send a cookie to your computer. Standing alone, cookies do not personally identify you. They merely recognize your Web browser. Unless you choose to identify yourself to CallFire, either by responding to a promotional offer, opening an account, or filling out a Web form (such as a "Contact Me" or a "30 Day Free Trial" Web form), you remain anonymous to the Company.
There are two types of cookies: session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer.
If you have chosen to identify yourself to CallFire, the Company uses session cookies containing encrypted information to allow the Company to uniquely identify you. Each time you log into the Service, a session cookie containing an encrypted, unique identifier that is tied to your account is placed on your browser. These session cookies allow the Company to uniquely identify you when you are logged into the Service and to process your online transactions and requests. Session cookies are required to use the Service and the Company does not recognize do-not-track requests with respect to Session cookies.
CallFire uses persistent cookies that only the Company can read and use to identify browsers that have previously visited the Company's Web sites. When you purchase the Service or provide the Company with personal information, however, a unique identifier is assigned you. This unique identifier is associated with a persistent cookie that the Company places on your Web browser and this cookie does not respond to do-not-track requests. The Company is especially careful about the security and confidentiality of the information stored in persistent cookies. For example, the Company does not store account numbers or passwords in persistent cookies.
CallFire uses cookies to make interactions with the Company's Web sites easy and meaningful. When you visit one of the Company's Web sites, CallFire's servers send a cookie to your computer. Standing alone, cookies do not personally identify you. They merely recognize your Web browser. Unless you choose to identify yourself to CallFire, either by responding to a promotional offer, opening an account, or filling out a Web form (such as a "Contact Me" or a "30 Day Free Trial" Web form), you remain anonymous to the Company.
There are two types of cookies: session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer.
If you have chosen to identify yourself to CallFire, the Company uses session cookies containing encrypted information to allow the Company to uniquely identify you. Each time you log into the Service, a session cookie containing an encrypted, unique identifier that is tied to your account is placed on your browser. These session cookies allow the Company to uniquely identify you when you are logged into the Service and to process your online transactions and requests. Session cookies are required to use the Service and the Company does not recognize do-not-track requests with respect to Session cookies.
CallFire may use information from session and persistent cookies in combination with data about CallFire Customers to provide you with information about the Company and the Service.
From time-to-time, CallFire engages third parties to track and analyze non-personally identifiable usage and volume statistical information from individuals who visit the Company's Web sites. CallFire may also use other third-party cookies to track the performance of Company advertisements. The information provided to third parties does not include personal information, but this information may be re-associated with personal information after the Company receives it. This Privacy Statement does not cover the use of third party cookies, as CallFire does not control the cookies potentially used by third parties.
Web Beacons
CallFire uses Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors' usage of the Company's Web sites and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Web site tied to the Web beacon, and a description of a Web site tied to the Web beacon. For example, CallFire may place Web beacons in marketing emails that notify the Company when you click on a link in the email that directs you to one of the Company's Web sites. CallFire uses Web beacons to operate and improve the Company's Web sites and email communications. CallFire may use information from Web beacons in combination with Data About CallFire Customers to provide you with information about the Company and the Service.
IP Addresses
When you visit CallFire's Web sites, the Company collects your Internet Protocol ("IP") addresses to track and aggregate non-personally identifiable information. For example, CallFire uses IP addresses to monitor the regions from which Customers and Visitors navigate the Company's Web sites.
CallFire also collects IP addresses from Customers whey they log into the Service as part of the Company's "Identity Confirmation" and "IP Range Restrictions" security features.
5. Public Forums, Refer a Friend, and Customer Testimonials
CallFire may provide bulletin boards, blogs, or chat rooms on the Company's Web sites. Any personally identifiable information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. CallFire is not responsible for the personally identifiable information you choose to submit in these forums.
Customers and Visitors may elect to use the Company's referral service to inform friends about the Company's Web sites. When using the referral service, the Company requests the friend's name and email address. CallFire will automatically send the friend a one-time email inviting him or her to visit the Company's Web sites. CallFire does not store this information.
CallFire posts a list of Customers and testimonials on the Company's Web sites that contain information such as Customer names and titles. CallFire obtains the consent of each Customer prior to posting any information on such a list or posting testimonials.
6. Sharing of Information Collected
CallFire may share Data About CallFire Customers with the Company's agents so that these agents can contact Customers and Visitors who have provided contact information on our behalf. CallFire may also share Data About CallFire Customers with the Company's agents to ensure the quality of information provided. CallFire does not share, sell, rent, or trade personally identifiable information with third parties for their promotional purposes.
CallFire uses a third-party intermediary to manage credit card processing. This intermediary is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on the Company's behalf.
CallFire reserves the right to disclose personally identifiable information of the Company's Customers or Visitors if required by law or if the Company reasonably believes that disclosure is necessary to protect the Company's rights and/or to comply with a judicial proceeding, court order, or legal process.
7. Communications Preferences
CallFire offers Customers and Visitors who provide contact information a means to choose how the Company uses the information provided. You may manage your receipt of marketing and non-transactional communications by clicking here or by clicking on the "unsubscribe" link located on the bottom of the Company's marketing emails. Additionally, you may send a request specifying your communications preferences to support@CallFire.com. Customers cannot opt out of receiving transactional emails related to their account with CallFire or the Service.
8. Correcting and Updating Your Information
Customers may update or change their registration information by editing their user or organization record. To update a user profile, please login to http://www.CallFire.com and click "Account". To discontinue your account and to have information you maintained in the Service returned to you, please email support@CallFire.com. Requests to access, change, or delete your information will be handled within 30 days.
9. Customer Data
CallFire Customers use the Service to host data and information ("Customer Data"). CallFire will not review, share, distribute, or reference any such Customer Data except as may be required by law. Individual records of Customer Data may be viewed or accessed only for the purpose of resolving a problem, support issues, or suspected violation of the CallFire Terms of Service, or as may be required by law. Customers are responsible for maintaining the security and confidentiality of their CallFire usernames and passwords.
10. Security
CallFire uses robust security measures to protect Customer Data from unauthorized access, maintain data accuracy, and help ensure the appropriate use of Customer Data. When the Service is accessed using Internet Explorer version 6.0 or later, Firefox version 2.0 or later, or Safari version 3.0 or later, Secure Socket Layer ("SSL") technology protects Customer Data using both server authentication and data encryption. These technologies help ensure that Customer Data is safe, secure, and only available to the Customer to whom the information belongs and those to whom the Customer has granted access. CallFire also implements an advanced security method based on dynamic data and encoded session identifications, and the Company hosts its Web sites in a secure server environment that uses firewalls and other advanced technology to prevent interference or access from outside intruders. CallFire also offers enhanced security features within the Service that permit Customers to configure security settings to the level they deem necessary.
Because the Company uses the Service to maintain Data About CallFire Customers, this information is secured in the same manner as described above for Customer Data.
11. Changes to this Privacy Statement
CallFire reserves the right to change this Privacy Statement. CallFire will provide notification of the material changes to this Privacy Statement through the Company's Web sites at least thirty (30) business days prior to the change taking effect.
12. Contacting Us
Questions regarding this Privacy Statement or the information practices of the Company's Web sites should be directed to CallFire Privacy by emailing support@callfire.com or by mailing CallFire Privacy, 1335 4th ST FL 2, Santa Monica, CA 90401