What is Digital Marketing Strategy?

Digital Marketing Strategy is the practice of promoting products and services using digital distribution channels, reaching targeted consumers, building an iterative relationship with those consumers, and having the ability to produce measurable results. Digital Marketing must be targeted, it must be measurable, and it must involve building strong relationships.

Digital Marketing Strategy is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners.

The consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Users have to navigate to the website to view the content. Only current web browser technology is required to maintain static content. Search enigine optimization is one tactic used to increase activity.

Advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet with the use of short codes and keywords, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.