Thursday, June 29, 2017

Voice broadcasting is a highly effective communication tool used by businesses that know how to connect with their customers and implement ways to boost their bottom line. And for businesses that execute these campaigns successfully, it can result in new leads and sales and increased brand exposure.

Launching a successful voice broadcasting campaign is dependent on a few factors, however. So here are some tips for maximizing your campaigns and increasing your chances of success.

1. Keep it Personal

It’s not uncommon for businesses to sound overly serious and robotic when recording voice broadcast messages due to them trying to be professional. But, this can negatively affect the campaign response.

Keep the messages professional but avoid making them sound like automated recordings. One of the purposes of voice broadcast is to help you connect with your audience. This will be difficult if your tone is not warm and friendly and sounds somewhat automated. You will get a better response with your voice broadcast messages if you come across as sincere and genuine. 

To practice, read the script a few times before recording and imagine you are speaking to an individual or your friend, not into a microphone. Make it personal, and it will come across as genuine. The recipients will feel that warmth on the other end of the call. 

2. Keep it Short and Clear

This isn’t the time to wax poetic. Even if you have a lot to say in your voice broadcast messages, your recipients will not have the patience to listen.

Keep the benefits at the front of the message to capture attention and the duration of the message to less than 30 seconds, if possible. Also, read over your message script several times and remove any fluff. Fluff represents any content you can delete without it affecting the entirety of the message. 

When recording, speak clearly, without long pauses, and at a normal pace. For best results, record in a quiet room free of noise and distractions.

3. Know Your Audience

Regardless of how concise, warm, and well-spoken your voice broadcasting message is, if it isn’t targeted, you will not get a positive response.

Is your audience composed of elite foodies? Use language that will appeal to them and speak to their love of the finer things in life. Sending messages to busy, worn-out parents on the go? Color your message with compassion and understanding for their tired lives, so the recipients feel understood.  

Before you send your voice broadcast, think about some of the problems and pain points of your listening audience. When you craft your message, be sensitive to these issues and keep them in mind. Doing so will allow recipients to feel more connected to your content resulting in a more positive outcome. 

4. Work with a Professional Solutions Provider

Not all voice broadcasting solutions will meet your needs. Work with a professional partner that offers the features that will boost your business and help you succeed with your campaigns. 

Here are some key features to look for:

  • Call transfer options where the recipient can press a number to be automatically transferred to a live agent
  • Customized solutions – You should have the ability to send customized messages using your real voice or text-to-speech.
  • APIs – APIs will allow your developers to create custom solutions that match your unique company
  • Detailed reporting and analytics
  • Scheduling 

When choosing a professional, also look for a solution that offers clear, easy pricing with features that match your business’s unique needs. At CallFire, we offer five basic plans to fit multiple types of businesses from the new startup to enterprise level. Choose from a free pay-as-you-go account to pro level or contact us for higher-volume pricing. Take a look at our pricing plans here and get started with your voice broadcast campaign today!