Wednesday, October 29, 2014
The annual Direct Marketing Research Summit returned to the San Diego Convention Center last weekend. CallFire’s Senior Marketing Manager Sean Gera headed down to contribute to a panel on ‘Trends in Mobile Marketing’.
The panel covered all things mobile, from SMS blasts to smartphone-friendly banner ads. It was one of the key sessions on the Sunday agenda, bringing marketers and academics together to exchange ideas about reaching more people via mobile technology.
Sean – who is both marketer and academic – had this to say about his experience:
“Their research is using big data, game theory, advanced regression analysis, stochastic models, and even predictive ones.  I expect such models to eventually be leveraged by marketers similarly to how we saw the financial sector leverage data decades ago.  Peter Drucker once said, ‘the only thing we know about the future is that it will be different.’ I am excited to contribute and utilize these insightful new tools over the coming years.”