Tuesday, August 5, 2014

Interested in learning what Interactive Voice Response (IVR) can do for your political campaign? Let’s take a look at how this viable option can set you apart from your competitors and ensure that voters remember your name:

1. Donation Opportunities

An easy way to engage voters that doesn’t require going door to door is using IVR for donation opportunities. Alert them about donation possibilities using a navigable menu, such as “Press 1 to learn more about the campaign, press 2 to make a donation.”

2. Appointment Reminders

IVR makes it easy to alert voters about assorted appointments and events, such as voting days and times, campaign fundraisers, speeches, appearances and similar happenings. A pre-recorded message containing all important information makes it easy to send reminders to hundreds or thousands of voters. This also saves volunteer time, as they can focus on other aspects of the campaign rather than calling voter after potential voter.

3. Auto Attendant Help

An auto attendant and call routing service again saves volunteer time, as you don’t have to designate one or two as official receptionists when they could be working on other tasks. Navigate all inbound calls quickly and easily using an auto attendant phone system, as the system can route calls to the appropriate agent or answering service. This option saves money as well as time.

4. Political Phone Surveys

IVR is a great way to conduct mass surveys, allowing you to get a better idea of what’s working and what isn’t. Send automated political surveys and polls via IVR not just to voters, but also to employees or volunteers to get feedback and alter your campaign as needed. Automated surveys are easy to set up using navigable menus, with voters/employees simply pressing the corresponding buttons to answer questions.

5. Data Collection

Use IVR for data collection! Record calls and collect responses, track results and analyze the data. Review automated survey responses, track results of automated appointment reminders versus voter turnout, and much more. This once again allows you to fine-tune your campaign and make adjustments to ensure that you’re reaching the most voters possible about the right issues.

These are just some of the ways IVR can help your political campaign reach new heights! Customized IVR solutions are available as well, such as those involving app creation. Explore this option and enjoy reaching a much wider audience while saving time and money.