Monday, December 23, 2013

As a leader in the SMS Messaging and Voice Broadcast industry, CallFire has developed an elite mobile marketing API (Application Programming Interface) suite, essential to enterprise level mobile marketing campaigns and mobile developers. CallFire’s mobile marketing API integrates with any number of popular or proprietary CRMs (Customer Relationship Management systems), branded mobile apps, and/or a variety of custom web solutions and backend architectures.

For streamlined operational efficiency and advanced analysis capabilities, CallFire’s mobile marketing API has proven to be key in both building and measuring mobile marketing success. This allows our API users the ability to design a fully customizable and industry specific mobile marketing platform.

Understanding What an API Is

An API is essentially a doorway through which you can access data from another site or platform from your website or platform. The API acts as a key that unlocks access to the desired information. As a marketer, all you really need to know is what data you need to optimize your site for your clients’ benefit while the API programmers ie CallFire, creates the key for you to gain access. In fact, CallFire features a full suite of APIs that allows you to reproduce the functionality of CallFire within your own custom application.

For example, do you need your website to send text messages? Are you building a smartphone app that can broadcast 10,000 phone calls with the click of a button? We can do that.

Utilizing CallFire's APIs for Mobile Marketing Success

Mobile marketing is no longer the next frontier, it’s here and now, so for companies both established and burgeoning, mobile marketing has become ever more important in connecting with new consumers and communicating with existing ones. Larger brands have the ability to fully integrate their CRM systems or mobile apps with a mobile marketing API, which creates a truly optimized mobile marketing platform.

But this integration shouldn’t take months to implement, nor should it exclude growing businesses. That’s why CallFire’s API has been developed as an easy-to-use, fully “integratable” solution. Whether you’re using a standard CRM platform, an advanced user app, or a custom-built backend database, CallFire’s flexible mobile marketing API offers all clients our complete text messaging functionality.

CallFire’s REST and SOAP Advantages

There are two kinds of web services: Simple Object Access Protocol (SOAP) and Representational State Transfer (REST).

SOAP defines a standard communication protocol for XML-based message exchange. SOAP uses different transport protocols, such as HTTP, JMS and SMTP. The standard protocol HTTP makes it easier for SOAP model to tunnel across firewalls and proxies without any modifications to the SOAP protocol.

REST describes a set of architectural principles by which data can be transmitted over a standardized interface (such as HTTP). A client can access the resource using the unique URI (Uniform Resource Identifier) and a representation of the resource is returned. While accessing RESTful resources with HTTP protocol, the URL of the resource serves as the resource identifier and GET, PUT, DELETE, POST and HEAD are the standard HTTP operations to be performed on that resource.